Post by account_disabled on Dec 27, 2023 10:38:01 GMT
The mystery shopper is a key figure for many brands when it comes to checking how a sales process works or the development of a specific promotion at the point of sale. By using this profile, any brand will be able to obtain a detailed report on what is happening at the point of sale , which will allow improvements to be applied or implemented in the sales process, in the different promotional tactics or even in the company's annual sales strategy. the brand. The objective of this mystery shopper's visit will depend a lot on what the brand or the company that hires him establishes, but we can affirm that his functions are aimed at evaluating processes so that the brand can implement improvements in them. In the strict sense of the definition, the mystery shopper is a professional in the field of point-of-sale solutions whose function is to infiltrate as a customer to make a purchase or contract services. This is why it is also called the mystery shopper or mystery shopper. Although from the name it may seem that it is a secret and highly complex mission, the mystery shopping professional will simply have to pretend to be any client.
The person serving you in the store should under no circumstances realize that you are not a real customer in order to protect the validity of the analysis or evaluation. The figure of the mystery shopper Phone Number List is of great importance and interest for brands, since in many cases there is no totally real perception of the customer experience by the brand teams that do not work in the store or retail environment. face the public. It may also happen that the brand implements processes that in theory may seem useful but do not make sense once applied in the scope of the sales process, due to all types of conditions that may arise. The purchasing experience or user/customer experience is one of the main focuses of the mystery shopper's work, although they can also carry out more detailed analyses, studying more specific aspects of this purchasing experience or that have effects on it: Preparation of market studies On the part of a brand, it is common to carry out this type of prospecting to find out what its own and competing products are offered to the customer who orders by generic category in a multi-brand establishment.
That is, for example, in a restaurant, what brand of beer or water do they serve us if we simply order a beer or water? Evaluate the professional's training Knowing the level of training and the level of knowledge of the staff serving the customer in relation to a product or category can be another of the mystery shopper's jobs. Thus, brands or retailers will be able to know if it is necessary to invest in better training their employees through training programs or even through incentive programs . These programs are also susceptible to evaluation by the mystery shopper. Customer service and treatment The mystery shopping professional can also evaluate the quality of the service that workers offer to customers. This is very relevant within the framework of customer experience (CX), since it will have a great effect on how the establishment or brand is perceived by the public. Image audits How the brand image is presented at the point of sale, whether the materials are taken care of or even what image the employees project can be other focuses of the visit of a mystery shopper, who will assess the cleanliness, the order, the image of the staff, etc.
The person serving you in the store should under no circumstances realize that you are not a real customer in order to protect the validity of the analysis or evaluation. The figure of the mystery shopper Phone Number List is of great importance and interest for brands, since in many cases there is no totally real perception of the customer experience by the brand teams that do not work in the store or retail environment. face the public. It may also happen that the brand implements processes that in theory may seem useful but do not make sense once applied in the scope of the sales process, due to all types of conditions that may arise. The purchasing experience or user/customer experience is one of the main focuses of the mystery shopper's work, although they can also carry out more detailed analyses, studying more specific aspects of this purchasing experience or that have effects on it: Preparation of market studies On the part of a brand, it is common to carry out this type of prospecting to find out what its own and competing products are offered to the customer who orders by generic category in a multi-brand establishment.
That is, for example, in a restaurant, what brand of beer or water do they serve us if we simply order a beer or water? Evaluate the professional's training Knowing the level of training and the level of knowledge of the staff serving the customer in relation to a product or category can be another of the mystery shopper's jobs. Thus, brands or retailers will be able to know if it is necessary to invest in better training their employees through training programs or even through incentive programs . These programs are also susceptible to evaluation by the mystery shopper. Customer service and treatment The mystery shopping professional can also evaluate the quality of the service that workers offer to customers. This is very relevant within the framework of customer experience (CX), since it will have a great effect on how the establishment or brand is perceived by the public. Image audits How the brand image is presented at the point of sale, whether the materials are taken care of or even what image the employees project can be other focuses of the visit of a mystery shopper, who will assess the cleanliness, the order, the image of the staff, etc.